Technology Trends in the Hospitality Industry The damage of the use of social media in workplace in tourism and hospitality sector is even greater when the media is used to share inappropriate behaviour and misconduct at the workplace (Kozak and Baloglu, 2011) as it has been the case with a global airline company Cathay Pacific in 2011. The use of social internet … The Pivotal Role of Social Media in the Hospitality Industry Advantages and Disadvantages of Technology There are a few other disadvantages of working in the hospitality industry which can be added to the above list. According to PositivelyIndy, the advantages of hospitality are amazing opportunities, appreciation, meritocracy, a lot of perks and the ability to exercise creativity. disadvantages If you apply the OTA commission model, this means you actually paid 50% in … The Impact of Social Media in the Hospitality Industry As you may know, social media is a common trend in today’s world that plays a major role in the hospitality industry. In my opinion, I believe that a strong customer relationship is something that is essential to the hotel industry.