International Relations Meaning Definition and Impact of technology and science on International relations The major objectives of international marketing are outlined as follows −. Systems theories: emergence of public relations research. As a result, when it comes time to measure performance against objectives, few PR programs can prove the extent to which—or … technology and science on International relations Objectives of Public Relations 1. International Relations IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. Nature, Purpose and Scope of International Relations